Why should you register a trademark?

The rights deriving from a trademark registration give its owner the exclusive right to exploit it, preventing others without its consent from using identical or similar signs to the registered trademark for identical or similar products or services, if there is a likelihood of confusion between marks. The rights conferred by the registration of [...]

2020-08-06T15:38:07+02:00Categories: |

What is a brand?

A trademark is a word, a slogan, a logo or an image, a graphic representation, or even a combination of these different options that covers a specific product and/or service and distinguishes it from all other products in the market belonging to other undertakings. For more information on trademark protection, please contact us at: [...]

2020-08-06T15:35:58+02:00Categories: |

What is Intellectual Property?

Intellectual Property is a set of legal rights that protect the creations of the mind such as inventions, literary and artistic works, names, images and designs. Intellectual property is divided into two categories: Industrial Property: includes inventions (patents), utility models, trademarks, designs and industrial models (designs); Copyright: includes literary and artistic creations, and software. [...]

Why is Intellectual Property important for companies?

In the 1970s, the value of companies was strongly related to tangible assets (e.g. production plants, machinery, factories, etc.) which represented more than 80% of corporate value, while intangible assets only accounted for the remaining 20%. Today that ratio has been reversed. A company’s intangible assets, such as trademarks, patents, copyright, employee know-how and [...]

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