Due to the challenges of internationalization and the growing spread of the Internet, a trademark must be protected beyond national borders.
According to commercial and competitive factors, you could decide to protect your trademark abroad in:
- countries in which the trademark owner operates;
- countries where competitors operate;
- countries where the trademark is used both for production and for sale;
- countries with a high risk of counterfeiting;
- countries where there are business opportunities such as trademark licensing, franchising or merchandising;
It is possible to protect your trademark abroad through 3 different protection procedures:
- foreign national trademark;
- EU trademark;
- international trademark.
To identify the best extension strategies of a trademark also according to its business application, please contact us at firstname.lastname@example.org