There are different types of trademarks:

  • word marks: marks consisting exclusively of alpha-numeric characters, including fanciful words, which protect the recorded words regardless of its graphic representation;
  • figurative marks: marks that are claimed exactly as graphically reproduced in the application form (in any case they also protected against similar marks, if there is a likelihood of confusion)
  • complex marks: marks consisting of a mix of words and images
  • 2D or 3D marks: marks consisting of the shape of the products and/or packaging;
  • unconventional marks: in recent years, alongside the “traditional” trademarks as verbal and figurative marks, “new” types of trademarks characterized by colors (color marks), perfume (smell marks) or sound (sound marks) are increasingly used by companies
  • collective marks: see below.

To identify the type of trademark that best protects your product and/or service, please contact us at: