Due to the challenges of internationalization and the growing spread of the Internet, a trademark must be protected beyond national borders.

According to commercial and competitive factors, you could decide to protect your trademark abroad in:

  • countries in which the trademark owner operates;
  • countries where competitors operate;
  • countries where the trademark is used both for production and for sale;
  • countries with a high risk of counterfeiting;
  • countries where there are business opportunities such as trademark licensing, franchising or merchandising;

It is possible to protect your trademark abroad through 3 different protection procedures:

  • foreign national trademark;
  • EU trademark;
  • international trademark.

To identify the best extension strategies of a trademark also according to its business application, please contact us at info@metroconsult.it