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NEWS

UNITED KINGDOM Website Keywords Can Constitute Trademark Infringement

by Carmela Rotundo Zocco

INTA Bulletin - May  2014 

In February 2014, the High Court of Justice of England and Wales held that Amazon’s use of “Lush” as a keyword in its website search function constituted infringement of the trademark LUSH. In addition, the court held that certain use of the “Lush” keyword in the Google search engine also constituted infringement. Cosmetic Warriors Ltd. & Lush Ltd v. Amazon.co.uk Ltd & Amazon EU SARL, [2014] EWHC 181 (Ch) (Feb. 10, 2014).

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